http://andyjamieson.com Just another WordPress site Thu, 21 Apr 2011 04:15:23 +0000 en hourly 1 http://wordpress.org/?v=3.1 http://andyjamieson.com/mass-media/reaching-a-youf-audience/ http://andyjamieson.com/mass-media/reaching-a-youf-audience/#comments Wed, 27 Feb 2008 22:39:54 +0000 admin http://www.andyjamieson.com/blog/2008/02/27/reaching-a-youf-audience/ Increasingly brands are facing the challenge of how to reach a youf audience.Interesting read about how the mainstream press is trying to combat this challenge. Fairfax is looking to launch Kwerky, a site based on the Stomp experience.There are dollars to be won within this market, however, ensuring engagement is maintained with this classically fickle audience will be the major challenge.

]]> http://andyjamieson.com/mass-media/reaching-a-youf-audience/feed/ 0