Ad tech Sydney – user driven schedule
Ad Tech has launched a “brain” that enables the consumers to dictate what kind of material they want to be covered during the sydney conference. The Ad Tech Brain, as it is called, turns the questions over to the consumers and whilst this is helpful and useful to ensure that Ad Tech will hit what [...]
Google Search meets Digg
Google search is looking for the next evolution. Arrignton, seems to have a great video that shows us all what Google SERPs will soon be like. Search will personalised, by people.In essence Google is testing user comments and a rating system to help define what is important to me as an individual and to the [...]
Yahoo Glue – Launched in India aka Universal search
Do we want all the answers straight away, or is sifting through what makes the journey more fun?Either way, Universal Search is here, google are making it work and making it more profitable. Now yahoo are in on the act via Yahoo Glue.It is only in a few categories at the moment, and after testing [...]
“If you picked a career in Internet advertising you made a wise decision.”
As the US faces what is certain to be a recession, although has anyone officially been willing to call it that yet? The elasticity between job security and economic conditions appears to be tightening, and logically so. So what career should new graduates be looking to enter?Aun comments that “if you picked a career in [...]
Does search marketing catch the rain from other marketing clouds?
A few months ago, an industry colleague, who will [and should] remain nameless, made the brash statement that ‘search marketing catches the rain generated by other marketing clouds’. It made me ponder,is search marketing a paradigm shift in marketing or is it simply a newer, shinier, bigger bucket to catch the rain that mainstream marketing [...]