Andy Jamieson » mass media

Robin Hood @ Event Gold Class

Andy — Sat, 22 May 2010 12:09:41 +0000

Awesome experience and how movies should be watched. Lucky it was on gift vouchers, because I imagine you could rack up the bill pretty quick. That said, it was awesome, can i ever go back?

Shark attack in Bondi

Andy — Fri, 13 Feb 2009 05:54:22 +0000

Did anyone see the A-league advertising over Jan? Interesting to see life is now imitating art. On the back of the 339 clovelly bus, on the way back from a swim, we photographed the following advert:What is interesting is that in the last two days in Sydney, there have been two shark attacks; one in the harbour, where a navy /police diver has since lost his hand and one where a surfer in bondi has been bitten on the hand. Two in two days….Maybe the guys in advertising are telling the truth (for once) and we should all go watch some soccer….

Gift Cards Christmas 2008

Andy — Fri, 12 Dec 2008 04:35:09 +0000

Gift cards seem to be the new must have items for all retailers, banks and beyond for the Christmas 2008 rush.This vertical is interesting for me as i have family who live OS and so a gift card or gift certificate work quite well as an easy present.

Interestingly westfield offers near centre wide usage of their gift cards.

So enjoy Christmas, get a gift card!

Seth Godin on the NY times

Andy — Tue, 25 Nov 2008 05:13:58 +0000

Great insights, that make the digital person breathe out a deep FINALLY! I’ll let Godin sum it up….

I guess it’s about the difference between:

senior management playing defense, supporting and protecting the status quo and avoiding offending the elders upstairs vs.

using existing momentum and clout to build assets for the next business.

Google Trends reveals News.com.au pulling away from SMH.com.au

Andy — Fri, 27 Jun 2008 06:41:32 +0000

Google trends has recently allowed access to website statistics based on their user information. Interestingly was this query, comparing News.com.au and SMH.com.au over time. News is showing, within Google, that it is pulling away from SMH. Interestingly, i wonder what impact the free Google Trends will have on the paid Hitwise service?News.com.au in Red – - SMH.com.au in blue

Here are the live results within Google Trends

Apple is the Sony of the 80s

Andy — Fri, 20 Jun 2008 06:22:53 +0000

Apple Store Sydney Opening night…. Apple store sydney launched last night. To much fan fare, clapping, high fives, cheers and flashing camera lenses. Interestingly, people lined up. Not for a short while, but a long while. Not to view new or exclusive products, but mass produced flashy apple goodness! The queues were large. The rain fell and people waited. Some lucky ones got a free Apple t-shirt. Which was promptly placed over shirts and ties to fit in, bit like a rock concert!What was surprising was the excitement and buzz. To say Apple can do PR well is a given.It got me thinking, cool must-have products across multiple genres makes for a cool (and profitable) brand. Apparently Apple is decently priced, for consumers or investors one has to ask?What they do, they do well and should be rewarded. Remember the Sony yellow water proof walkman? Game changing hey. Well maybe Apple has now taken over than role of being the innovative company of the age. Will it continue? Lets hope so!Want to see the offical Sydney Apple Store.

Facebook as a marketing channel

Andy — Wed, 11 Jun 2008 06:17:12 +0000

Facebook could make a great marketing channel. Actually, facebook will make an excellent marketing channel for advertisers. Facebook should enable engagement with a targeted audience in a niche fashion that should lead to above average conversions – right message to the right person at the right time…. right?The challenge is that Facebook is not there yet.So when will it get there? What will it take? How can we be sure it will still be relevant by the time it does get there?

Widgets – the new black

admin — Wed, 14 May 2008 13:00:46 +0000

Here are some of my favourite ones… anyone else got some good ones?

From the NBA

I will wait to post the one for Le Tour de France… also a good one.

Yahoo Glue – Launched in India aka Universal search

admin — Fri, 09 May 2008 07:37:44 +0000

Do we want all the answers straight away, or is sifting through what makes the journey more fun?Either way, Universal Search is here, google are making it work and making it more profitable. Now yahoo are in on the act via Yahoo Glue.It is only in a few categories at the moment, and after testing should roll out across wider genres. For sports fans, here is a good example for Ricky Pontinglets hope it gets some dollars for Yahoo, to revive the share price post Microsoft bailing and to keep some competition in the marketplace.

YahootwittereBay over at MySpace or are they? Data portability breaks new ground

admin — Fri, 09 May 2008 02:41:14 +0000

In reports out today, MySpace, Yahoo, Twitter, eBay and others have joined a movement called data portability.Tech Crunch notes some key benefits for consumers such as syncronisation of data eg friends lists or personal data. However, just because i am using Twitter, do i want to know who else is? Maybe, maybe not! Or taken a step further, my eBay auctions do i want my friends to know i buy all my clothes there? Again, maybe, maybe not.New entrants to the group, how will they protect my data? How long will it take to be updated or removed? Sometimes more is better and in this case I believe it will be great, however, with great changes come lots of areas of concern.What will be the opportunites that come about? Will more openess allow consumers greater flexibility and power now that their information is not contained within a walled garden? Will it spark even greater transfer of users between products through lowering the real switching costs – time?thoughts?Here is official data portability