Robin Hood @ Event Gold Class
Shark attack in Bondi
Did anyone see the A-league advertising over Jan? Interesting to see life is now imitating art. On the back of the 339 clovelly bus, on the way back from a swim, we photographed the following advert:What is interesting is that in the last two days in Sydney, there have been two shark attacks; one in [...]
Gift Cards Christmas 2008
Gift cards seem to be the new must have items for all retailers, banks and beyond for the Christmas 2008 rush.This vertical is interesting for me as i have family who live OS and so a gift card or gift certificate work quite well as an easy present. Interestingly westfield offers near centre wide usage [...]
Seth Godin on the NY times
Great insights, that make the digital person breathe out a deep FINALLY! I’ll let Godin sum it up…. I guess it’s about the difference between: senior management playing defense, supporting and protecting the status quo and avoiding offending the elders upstairs vs. using existing momentum and clout to build assets for the next business.
Google Trends reveals News.com.au pulling away from SMH.com.au
Google trends has recently allowed access to website statistics based on their user information. Interestingly was this query, comparing News.com.au and SMH.com.au over time. News is showing, within Google, that it is pulling away from SMH. Interestingly, i wonder what impact the free Google Trends will have on the paid Hitwise service?News.com.au in Red – [...]
Apple is the Sony of the 80s
Apple Store Sydney Opening night…. Apple store sydney launched last night. To much fan fare, clapping, high fives, cheers and flashing camera lenses. Interestingly, people lined up. Not for a short while, but a long while. Not to view new or exclusive products, but mass produced flashy apple goodness! The queues were large. The rain [...]
Facebook as a marketing channel
Facebook could make a great marketing channel. Actually, facebook will make an excellent marketing channel for advertisers. Facebook should enable engagement with a targeted audience in a niche fashion that should lead to above average conversions – right message to the right person at the right time…. right?The challenge is that Facebook is not there [...]
Widgets – the new black
Here are some of my favourite ones… anyone else got some good ones? From the NBA I will wait to post the one for Le Tour de France… also a good one.
Yahoo Glue – Launched in India aka Universal search
Do we want all the answers straight away, or is sifting through what makes the journey more fun?Either way, Universal Search is here, google are making it work and making it more profitable. Now yahoo are in on the act via Yahoo Glue.It is only in a few categories at the moment, and after testing [...]
YahootwittereBay over at MySpace or are they? Data portability breaks new ground
In reports out today, MySpace, Yahoo, Twitter, eBay and others have joined a movement called data portability.Tech Crunch notes some key benefits for consumers such as syncronisation of data eg friends lists or personal data. However, just because i am using Twitter, do i want to know who else is? Maybe, maybe not! Or taken [...]
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