Andy Jamieson » Facebook

Ad-Tech Sydney #ATSYD

Andy — Wed, 11 Mar 2009 01:34:52 +0000

Good keynotes this morning regaring social media sites. With reps from LinkedIn, Facebook, MySpace, Bebo and Friendster. Interesting to hear them share some views on what will work and what might not over the next while. What i liked was the way that LinkedIn seems to be the only platform at the moment with a diversified revenue model.

Shark attack in Bondi

Andy — Fri, 13 Feb 2009 05:54:22 +0000

Did anyone see the A-league advertising over Jan? Interesting to see life is now imitating art. On the back of the 339 clovelly bus, on the way back from a swim, we photographed the following advert:What is interesting is that in the last two days in Sydney, there have been two shark attacks; one in the harbour, where a navy /police diver has since lost his hand and one where a surfer in bondi has been bitten on the hand. Two in two days….Maybe the guys in advertising are telling the truth (for once) and we should all go watch some soccer….

Success in Social Media – Those who shout or those who add value?

Andy — Sun, 16 Nov 2008 23:41:36 +0000

Interest is building in Australia around how to use Social media. Two schools of thought exist.Firstly, one where those with the loudest voices tend to set the agenda. Is this any different from the off line world?Secondly, one where those who say the most interesting things set the agenda. Again, is this any different from the off line world?The questions is, which kind of person are you, or which kind of person do you follow?I think it is good to mix it up and follow some people from each camp. That way you can learn from their experience and sort out the quality from the noise.So if there is some worth following, then lets share them and promote them.

Social Media Marketing group

Andy — Thu, 30 Oct 2008 02:53:42 +0000

With all the talk around Social Media Marketing. I have set up a Yahoo group with the aim of fostering and building a community of people who can share and discuss this topic.If you would like to join and share your thoughts on social media marketing, then feel free to follow the link below.

Click to join socialmedia-marketing

Facebook as a marketing channel

Andy — Wed, 11 Jun 2008 06:17:12 +0000

Facebook could make a great marketing channel. Actually, facebook will make an excellent marketing channel for advertisers. Facebook should enable engagement with a targeted audience in a niche fashion that should lead to above average conversions – right message to the right person at the right time…. right?The challenge is that Facebook is not there yet.So when will it get there? What will it take? How can we be sure it will still be relevant by the time it does get there?

Widgets – the new black

admin — Wed, 14 May 2008 13:00:46 +0000

Here are some of my favourite ones… anyone else got some good ones?

From the NBA

I will wait to post the one for Le Tour de France… also a good one.

YahootwittereBay over at MySpace or are they? Data portability breaks new ground

admin — Fri, 09 May 2008 02:41:14 +0000

In reports out today, MySpace, Yahoo, Twitter, eBay and others have joined a movement called data portability.Tech Crunch notes some key benefits for consumers such as syncronisation of data eg friends lists or personal data. However, just because i am using Twitter, do i want to know who else is? Maybe, maybe not! Or taken a step further, my eBay auctions do i want my friends to know i buy all my clothes there? Again, maybe, maybe not.New entrants to the group, how will they protect my data? How long will it take to be updated or removed? Sometimes more is better and in this case I believe it will be great, however, with great changes come lots of areas of concern.What will be the opportunites that come about? Will more openess allow consumers greater flexibility and power now that their information is not contained within a walled garden? Will it spark even greater transfer of users between products through lowering the real switching costs – time?thoughts?Here is official data portability

Content vs People or are People now Content?

admin — Mon, 31 Mar 2008 06:06:03 +0000

It is interesting to think about how we order the mass of information in our lives. From our receipts for tax, through to contacts in our email program. How do we view all this stuff?With the boom in social networking, through generic sites such as Facebook or MySpace, through to focused sites such as LinkedIn or ZaaBiz, the question now becomes about how we classify people and the content that relating with them produces. Photos are content, love songs are content, sweet emails are content… yet they are also people centric. What we need is a solution, like tagging, but better, that enables us to see people at the middle and content around them. Like a spiders web or a Digg feed, but people focused, and not just celebrity focused, but friend focused.Anyone know a solution, then let me know, or if you are up for finding the solution, then let me know.

Who am I…..I have 280m Internet Users….

admin — Sun, 16 Mar 2008 22:18:29 +0000

CHINA ( well by the end of 2008).This will make China the number 1 country in the world in regards to internet population usage. Also it will mean that the US will slip out of number 1 and into number 2 spot. The game is changing. Five reflections on what this means….1: The web 1.0 / 1.5 businesses such as Amazon, Google, eBay and AOL need to shift their focus to China. This is being done, but not entirely successfully or with maintained brands / ownership structures.2: Censorship will inhibit the largest group of consumers. Therefore, companies will need to fall in line with the regulations to enable access to this market.3: New products and services will be in increased demand due to new consumer habits. What trends will this lead to and how to pick them will determine success.4: Potentially, the value of access via contacts in China will increase as these contacts can navigate the mass of people, networks and cultural norms.5: The US as a market, may need to become globally more competitive. However, will a falling dollar, maybe this is already starting to happen.These are just my thoughts in response to a helpful article that can be found here

Why Facebook advertising&marketing will work

admin — Tue, 05 Feb 2008 06:39:56 +0000

4 Steps to help you leverage this new marketing channel.

1: Marketers can work out exactly who they want to target:

Demographic targeting is being taken to a new level via the Facebook social media network. The ability to identify exactly who it is that you want to target is selectable. Whether that be a specific age, sex, location & employer. All these previously desired marketing criteria are now available for marketers to utilise. Therefore, as marketers, the challenge is now in working out whom exactly it is that you want to target. Did you know that there were

2: Facebook forces refinement of marketing messaging:

Pushing a sales message is increasingly not working regardless of the channel. However, a marketing message that is relevant and tailored to the user has a higher chance of achieving a successful marketing and business outcome. For example, if I work as an accountant, then offering me MYOB or Quicken might work, but I probably already have a professional accounting system. However, imagine instead if I, the accountant, was offered me a chance to either network with other accountants, engage with prospective clients or what might be most attractive, the ability for ‘professional development’. Imagine the response! We are all consumers, so don’t sell me lights, or a home loan. Sell me something that I might bite at.

3: Try the soft sell to drive consumer engagement:

Getting a consumer to engage first in a way that is quick, easy and yet rewarding is critical. A local artist trying to plug his gig invited his friends via Facebook. His friends, who are also his audience (think customers), were personally invited and so made to feel special. Although the frequency with which the muso and I have chatted via any medium over the past 5 or so years does make me question why I suddenly felt ‘special’. However, going further, there were incentives to stimulate attendance through the form of a free CD to the first 25 people through the door on the night. A great strategy to drive prompt audience (aka consumer) engagement. For bigger companies this soft sell approach could also work. Some alternatives could come in the form of providing a free trial, a special offer or maybe some more targeted information that has been generated just for me. Then after you have built some awareness and engagement, then you can look to drive conversions.

4: Facebook is built on community so marketers should leverage it:

Marketers need to find the community that revolves around their product or service and market directly into them. For example a search for ‘Pepsi vs Coke’ returns over 500 different Facebook groups that people can join. Now if I work in marketing at Pepsi or Coke, then what a great group to start engaging with and as a result drive brand equity and ultimately consumption. So whether you are in the business of ‘wood working’, ‘venture capital’ or ‘making great donuts’, you need to find the right group and start a dialogue with them. There are two ways forward, either you may find a pre-existing relevant group or you could locate some ‘champions’ and provide an incentive for them to create a new group.It becomes clear to me, as a marketer, that the strengths this new medium and media brings will certainly enable marketing to truly work.