Ad-Tech Sydney #ATSYD
Good keynotes this morning regaring social media sites. With reps from LinkedIn, Facebook, MySpace, Bebo and Friendster. Interesting to hear them share some views on what will work and what might not over the next while. What i liked was the way that LinkedIn seems to be the only platform at the moment with a [...]
Shark attack in Bondi
Did anyone see the A-league advertising over Jan? Interesting to see life is now imitating art. On the back of the 339 clovelly bus, on the way back from a swim, we photographed the following advert:What is interesting is that in the last two days in Sydney, there have been two shark attacks; one in [...]
Success in Social Media – Those who shout or those who add value?
Social Media is being dictated by those who shout and those who add value. Which type of person will win? How does this differ from the offline world?
Social Media Marketing group
With all the talk around Social Media Marketing. I have set up a Yahoo group with the aim of fostering and building a community of people who can share and discuss this topic.If you would like to join and share your thoughts on social media marketing, then feel free to follow the link below. Click [...]
Facebook as a marketing channel
Facebook could make a great marketing channel. Actually, facebook will make an excellent marketing channel for advertisers. Facebook should enable engagement with a targeted audience in a niche fashion that should lead to above average conversions – right message to the right person at the right time…. right?The challenge is that Facebook is not there [...]
Widgets – the new black
Here are some of my favourite ones… anyone else got some good ones? From the NBA I will wait to post the one for Le Tour de France… also a good one.
YahootwittereBay over at MySpace or are they? Data portability breaks new ground
In reports out today, MySpace, Yahoo, Twitter, eBay and others have joined a movement called data portability.Tech Crunch notes some key benefits for consumers such as syncronisation of data eg friends lists or personal data. However, just because i am using Twitter, do i want to know who else is? Maybe, maybe not! Or taken [...]
Content vs People or are People now Content?
It is interesting to think about how we order the mass of information in our lives. From our receipts for tax, through to contacts in our email program. How do we view all this stuff?With the boom in social networking, through generic sites such as Facebook or MySpace, through to focused sites such as LinkedIn [...]
Who am I…..I have 280m Internet Users….
CHINA ( well by the end of 2008).This will make China the number 1 country in the world in regards to internet population usage. Also it will mean that the US will slip out of number 1 and into number 2 spot. The game is changing. Five reflections on what this means….1: The web 1.0 [...]
Why Facebook advertising&marketing will work
4 Steps to help you leverage this new marketing channel. 1: Marketers can work out exactly who they want to target: Demographic targeting is being taken to a new level via the Facebook social media network. The ability to identify exactly who it is that you want to target is selectable. Whether that be a [...]