Success in Social Media – Those who shout or those who add value?
Social Media is being dictated by those who shout and those who add value. Which type of person will win? How does this differ from the offline world?
Ad tech Sydney – user driven schedule
Ad Tech has launched a “brain” that enables the consumers to dictate what kind of material they want to be covered during the sydney conference. The Ad Tech Brain, as it is called, turns the questions over to the consumers and whilst this is helpful and useful to ensure that Ad Tech will hit what [...]
Change – leadership – management
Change is what we all resist and yet without it, nothing will advance. Change causes somethings to be left behind and new things to be added Management is ensuring expected results are achieved from known levels on input Leadership is about engaging in strategic change to ensure new possibilities can be reached Not my thoughts, [...]
Online collaboration
Working collaboratively can be painful. Web based applications are making that easier, however, how easy are they for the less tech savvy among either work collegues or family to operate. That is the true test of how a tool might add value.Here is a great site with loads of reviews of hot products. Maybe you [...]
Google Trends reveals News.com.au pulling away from SMH.com.au
Google trends has recently allowed access to website statistics based on their user information. Interestingly was this query, comparing News.com.au and SMH.com.au over time. News is showing, within Google, that it is pulling away from SMH. Interestingly, i wonder what impact the free Google Trends will have on the paid Hitwise service?News.com.au in Red – [...]
Tradies don’t clean up… but for how long
I have had two tradesmen come to my house of late. One key trend is that they never clean up. They show you the “finished wok” and all I see is a kitchen covered in silt, dirt and mess.How can they get away with such bad customer service?More to the point, how long will they [...]
Software as a Service – SaaS
SaaS is all the rage at the moment. More than just Salesforce.com, who have certainly made a successful SaaS business. Rather there are open source alternatives such as Sugar, where prices vary depending on the levels of service needed.Is this a paradigm shift? It very well might be, why worry about having the latest software, [...]
Selling umbrellas – how do i know when it is raining?
Have you noticed how tourist shops that traditionally sell postcards, snacks and bottles of water can all of a sudden produce an unparalleled variety of umbrellas within minutes of a rain shower. There is something in being timely that enables this impulse purchase to be highly effective and thus a highly popular technique seen the [...]
March 2008
It is the final month of Q1 2008. Time to start thinking how we can exceed Q1 goals and prep for Q2. Often we are taught to set big goals (BHAG anyone). However, at Switched on Media, we take these big goals and make them bite sized, digestible and achievable. Yearly targets become weekly action [...]
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