Selling umbrellas – how do i know when it is raining?
Have you noticed how tourist shops that traditionally sell postcards, snacks and bottles of water can all of a sudden produce an unparalleled variety of umbrellas within minutes of a rain shower. There is something in being timely that enables this impulse purchase to be highly effective and thus a highly popular technique seen the [...]
Green Power – how can i be carbon neural?
I saw a Toyota Prius today and wondered, what difference can one person make?If i change my light globes, does it really matter? The answer is no, however, if we all can change our light globes, then the answer is yes. Now, if we are going to get people to change something that requires effort, [...]
Where do ideas come from…
The challenge with all ideas is where do they come from, especially when I cannot generate them. I would love to be able to store up the ideas that i generate on good idea generation days and use them when i am struggling. Seth Godin wrote a helpful piece on how we can use the [...]