What made Apple’s board bring back Steve Jobs to the company?
Why did Samsung decide to send some of its top young executives to spend a year goofing off in different parts of the world and how did this change the fate of the company?
What made Henry Ford double the wages of his autoworkers, and how did that change the American economy for the next century?
This book is great. It is an easy read and adds great insights to some of the classic great business decisions that have been made. Personally, I found it inspiring and highly applicable, not always by directly implementing the ideas one for one, rather drawing on the thinking behind the great ideas and applying the learnings to my current experience.
Verne Harnish does a first class job of outlining some of the best decisions, some that I knew about eg Zappos and their focus on amazing customer service, and some new ones eg Samsung sending their top staff overseas for between 6 to 12 mths with the aim of learning the culture and an understanding that the returns would come later.
If there was one downside to The Greatest Business Decisions of All time , it would be that it ends, not that it should go on forever, rather it literally gets to Henry Ford and his doubling of his staff wages and then just ends. Harnish could benefit by drawing out some conclusions or maybe thats just his point. Maybe he wants the reader to be left challenges, encouraged and with some work to do to apply the learnings to his or her context.
If you want to know a little more – http://greatestdecisions.gazelles.com/